Media Reception Studies

Dr. Kathy Fuller-Seeley


meets Wednesdays 4:30-7:00 pm in Communication Dept 1020 (10th floor, One Park Place)
Office: 1051 One Park Place, 10th floor
Office Hours, Mon and Weds 2-4, Tues and Thurs 11-12 or by appointment
Phone 404-651-3503

Course Objectives:

This is an upper-level course for graduate students in Moving Images Studies, Communication, history, English, etc. which broadly examines qualitative methodological approaches to the study of reception strategies of media audiences. Our readings will include works using historical methodology, TV audience studies, fan cultures (both of these drawing from the Birmingham cultural studies approach), ethnography, feminist film studies, film reception studies, film and the emotional system, and issues of race, ethnicity, gender, sexuality, & class. We will discuss a wide variety of media; however, we shall start with television and film, we shall see who is interested in other aspects of book/print, comics, radio, internet and other audience cultures. We will examine leading works in the field, studying their methodologies, then individually design and research audience case studies. The seminar will be focused on student group discussion and presentation of texts, research methods, findings. Students will complete 4-5 short (2 page) analytical papers on various books, a 5-7 page midterm essay, and will be working all term on a research project that will become a 15-20 page paper by the end of the term. We will also submit any necessary paperwork to the IRB, especially if we do interviews and ethnography with living subjects.

REQUIRED TEXTS:

Audience Studies Reader, ed. Brooker and Jermyn, Routledge 2003
TV Audiences and Cultural Studies, David Morley, Routledge 1992
Fan Cultures, Matt Hills, Routledge 2002
Feminist Film Theory, ed. Sue Thornham, NYU Press 1999
Plus additional books and articles, which will be passed out in class

Course Requirements and Policies

Grading Policy: (grades on a 10-point scale; 100- 90=A, 89-80=B, 79-70=C, 69-60=D etc.)

Final course grade will be composed of the following components 40% research paper 20% short midterm paper 25% weekly worksheets and in-class presentations 15% participation

Weekly worksheets (I will hand out models and forms): Due in class on each week’s readings; a 1-page document analyzing the author’s questions, theses, approaches and relationship to course readings.

In-Class presentations: You will be asked to lead class discussion at least on two occasions (we will choose additional book assignments in class); AND to make an oral presentation of your research findings at the end of the semester.

Participation: this grade is based on your regular attendance, the quality of your participation in discussions, and the level of preparation and effort you put into your thinking, reading, writing and speaking. Missing more than one class or failing to turn in your worksheets and make presentations in a timely manner will cause the participation grade to suffer greatly.

Short mid-term paper (5-7 pages, 1250-1750 words) will ask you to compare several theories and methodologies of the study of media audiences, esp. those that we will have explored by midterms. Due at midterms.

The course also requires a traditional graduate-level research paper (15-20 pages) on some aspect of your own choosing related to media audiences. We will work together to develop specific topics for you based on the approaches taken by books we will have read in the course, your own interests, and other secondary literature found in our libraries. The instructor must approve all research paper topics. You will make a presentation of your findings the last two weeks of the class, and turn in preliminary bibliography, initial outline, and a first draft before submitting the final paper. Due during finals week (date to be discussed further in class.)

Late assignments will not be accepted. Incompletes for the course will only be given under extraordinary circumstances, as cited on p. 58 of the 2004-5 catalog.

Changes to the Syllabus: This syllabus provides a general plan for the course. Deviations may be necessary.

University Policies Pertinent to this Class

As members of the academic community, students are expected to recognize and uphold standards of intellectual and academic integrity. The university assumes a s a base and minimum standard of conduct in academic matters that students be honest and that they submit for credit only the products of their own efforts. Both the ideals of scholarship and the need for practices that are fair require that all dishonest work be rejected as a basis for academic credit. They also require that students refrain from any and all forms of dishonorable conduct in the course of their academic work.

Class Schedule:

Week 1: Introduction
Weds January 12 [please complete each reading assignment BEFORE class]

Week 2 from vulnerable to active audiences
Wednesday January 19
READ Audience Studies Reader, Parts 1-2-3 (Ch 1-12, p.1-126)

Week 3 TV Audiences
Wednesday January 26
READ: Morley, TV Audiences and Cultural Studies – ALL of IT

Week 4 Fan Cultures
Wednesday February 2
READ: Matt Hills, Fan Cultures –All of it

Week 5 More Fan Cultures
Wednesday February 9
READ: Audience Studies Reader Ch 17-21 and 27-31 (p. 167-212 & 275-335) And other fan studies we choose in class

Week 6 Film audiences
Wednesday February 16
READ: Audience Studies reader Part 4 ch 13-16 and Thornham, ed, Feminist Film Theory Parts 1-2 (p, 1-108) and ALLEN from exhibition to reception HANDOUT

Week 7 Film spectators
Wednesday February 23
READ: Thornham, Feminist Film Theory Parts 3-6 (p. 109-350)

Week 8 (MIDTERMS week) READING Audiences
Wednesday March 2
READ: Audience Studies Read part 6 (Ch 22-26, p. 213-274 Friday March 4 is the last day to withdraw from the class and still receive a W We will also be reading Radway’s Reading the Romance or other books/articles

Week 9 Spring break! Wednesday March 9 Spring Break, no class MIDTERM ESSAY DUE TO ME via EMAIL by Monday March 14th

Week 10 Film and the Emotions – other ways to think of reception
Wednesday March 16 READ: G. Smith, handout research proposals will be due

Week 11 Historical Audiences
Wednesday March 23
READ: books + articles that I will have assigned in class

Week 12 RESEARCH/SCMS week
Wednesday March 30 – research week, NO CLASS

Week 13 Research Projects
Wednesday April 6
Discuss research methods and preliminary results

Week 14 Research Projects
Wednesday April 13
Discuss research methods and preliminary results

Week 15 Presentations on research projects
Wednesday April 20
students will present findings
first draft of papers will be due

Week 16 Presentations on research projects
Wednesday April 27
students will present findings
Final papers are due in my office during exam week in early May, we will discuss date in class.

Further bibliography includes:
Jackie Stacey, Star Gazing: Hollywood Cinema and female spectatorship (1994)
Janet Staiger, Perverse Spectators: the practices of film reception (2000)
Janet Staiger, Interpreting Films (1992)
Tania Modleski, Loving with a vengeance: mass-produced fantasies for women ((1982)
Ien Ang, Living Room Wars; Rethinking Media Audiences for a Post Modern World (1996)
Ien Ang, Watching Dallas, (1985)
Ien Ang, Desperately seeking the audience (1991)
Richard Butsch, The Making of American Audiences: from stage to TV (2000)
Henry Jenkins, Textual Poachers: TV Fans and Participatory Culture (1992)
Shelley Stamp, Movie-Struck Girls: Women and Motion Picture Culture after the Nickelodeon (2000)
Lauren Rabinowitz, For the Love of Pleasure: Women movies and culture in Chicago (1998)
Lisa Lewis, The Adoring Audience: Fan Culture and Popular Media (1992)
Miriam Hanson, Babel and Babylon (1992)
Lynn Spigel, Make Room for TV (1996)
Janice Radway, Reading the Romance (1984)
Helen Taylor, Scarletts’ Women: GWTW and its female fans (1989)
Mary Ann Doane, The Desire to Desire: The Woman’s Film of the 1940s (1987)
Judith Mayne, Cinema and Spectatorship (1993)
M Stokes and R Maltby, American Movie Audiences (1999)
Greg Smith: Film Structure and the Emotion System (2003)
Kathy Fuller, At the Picture Show: Small town audiences and creation of movie fan culture (1997)
Jowett/Jarvie/Fuller, Children and the Movies: Media influence and the Payne Fund (1997)
Hadley Cantril. The Invasion from Mars: A study in the psychology of panic (1940)
Melvin DeFleur and Sharon Lowery, Milestones of Mass Communication research
Denis McQuail, Audience Analysis
Shaun Moores, book on ethnographic studies
Cheryl Harris, Theorizing Fandom (1998)
Sanders, Science Fiction Fandom (1994)
Barbas, Movie Crazy: fans and stars
Harrington, Soap Fans
Tulloch, Watching TV Audiences (2000)
Ellen Seiter, TV and New Media Audiences
Spigel and Mann, Private Screenings: Women and Television
Sut Jhally, Enlightened Racism
Robin Means Coleman, African-American Viewers and Black Situation Comedy
Mumford, Love and Ideology in the Afternoon (computer file)
Joyrich, Lynne, Re-viewing Reception: TV gender and popular culture (computer file)
Shattuc, The Talking Cure: TV Talk shows and women
Bernstein, Attack of the Leading Ladies (1996)
Pinedo, Recreational Terror (1997) computer file