 |
Ruann
Keith
Dissertation:
"Constructing Professionalism: Reifying the Historical Inevitability
of Commercialization in Mass Media Communication"
American
political culture has virtually precluded public discussion about
the fundamental weaknesses of capitalism, forcing media reformers
to argue defensively that commercial broadcasting is a special case
of market failure. My investigation questions the historical inevitability
of commercialized mass media structure by examining how the ideology
of media professionalism is deployed in public debate over noncommercial
uses of mass media resources. |