University of Georgia (Ph.D.)
Dr. Duong’s primary research interests include health communication, social marketing, media psychology, social influence, and development communication. He is particularly interested in research that advances the understanding of how social norms and risk perceptions are formed and influence health behaviors, and how communication interventions could influence people’s desirable behavioral changes. He is currently working with researchers at the Georgia State School of Public Health to examine how emotions, risk perceptions, and stress may influence smokers’ protective behaviors in the midst of the COVID-19 pandemic. He also collaborates with colleagues in Asia and Australia to research health and development issues. His research has been published in Health Communication, Journal of Social Marketing, International Journal of Strategic Communication, and Journalism & Mass Communication Quarterly.
Prior to academia, Dr. Duong worked with various international NGOs and UNICEF to support children and people living in war-torn communities in Southeast Asia. He helped build Project RENEW - an NGO that works to coordinate landmine clearance activities, war survivor assistance initiatives, and community resettlement programs in Vietnam. Dr. Duong is a former Fulbright scholar.
Duong, H. T., Vu, H. T., & Nguyen, L. (2020). Influenced by anonymous others: Effects of online comments on risk perception and intention to communicate. Health Communication. Doi: 10.1080/10410236.2020.1723050.
Duong, H. T., Nguyen, L., Vu, H. T., & Trinh, T. A. (2020). Association between online social influence and corporal punishment: An experimental study. Child and Adolescent Social Work Journal 37(2), 163-177.
Duong, H. T., Nguyen, L., Vu, H. T. (2020). With whom do consumers interact? Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception. Journal of Social Marketing, 10(1), 17-32.
Duong, H. T., Vu, H. T., & Nguyen, N. (2019) Activists’ strategic communication in an authoritarian setting: Integrating social movement framing into issues management. International Journal of Strategic Communication, 13(2), 133-151.
Vu, H. T., Barnett, B., Duong, H. T., & Lee, T. T. (2019). “Delicate and durable": An analysis of women’s leadership and media practices in Vietnam. International Journal of Media & Cultural Politics, 15(1), 87-108.
Duong, H. T. & Liu, J. (2019). Vaping in the news: The influence of news exposure on perceived e-cigarette use norms. American Journal of Health Education, 50(1), 25-39.
Duong, H. T. & Parker, L. (2018). Going with the flow: Young motorcyclists’ misperceived norms and motorcycle speeding behavior. Journal of Social Marketing, 8(3), 314 – 332.
Vu, H. T., Lee, T. T., Duong, H. T., & Barnett, B. (2018) Gendering leadership in Vietnamese media: A role congruity study on news content and journalists’ perception of female and male leaders. Journalism & Mass Communication Quarterly, 95(3), 565-587.
Duong, H. T. (2017). Fourth-generation NGOs: Communication strategies in social campaigning and resource mobilization, Journal of Nonprofit & Public Sector Marketing, 29(2), 119 – 147.
Duong, H. T., Brennan, L., Parker, L., & Florian, M. (2015). But I am normal: Safe driving in Vietnam. Journal of Social Marketing, 5(2), 105-124.