University of Georgia (Ph.D.)
Dr. Duong’s primary research interests include health communication, social marketing, and social influence in health contexts. He is particularly interested in research that advances the understanding of how social norms and risk perceptions are formed and influence health behaviors, and how communication interventions could leverage people’s desirable behavioral changes. Prior to academia, Dr. Duong worked with various international NGOs and UNICEF to support children and people living in war-torn communities in Southeast Asia. He helped build Project RENEW - an NGO that works to coordinate landmine clearance activities, war survivor assistance initiatives, and community resettlement programs in Vietnam. Dr. Duong is a former Fulbright scholar.
Duong, H.T., Nguyen, L. T. V., McFarlane, S. J., & Nguyen, H. T, & Nguyen, K. T. (2021). Preventing the COVID-19 outbreak in Vietnam: Social media campaign exposure and the role of interpersonal communication. Health Communication. Doi: 10.1080/10410236.2021.1953729
Duong, H.T., Monahan, J., Kollar, L.M.M., & Klevens, J. (2021). Examining sources of social norms supporting corporal punishment among low-income Black, Hispanic, and White parents. Health Communication. Doi: 10.1080/10410236.2021.1895418
Duong, H. T., Vu, H. T., & Nguyen, L. (2021). Influenced by anonymous others: Effects of online comments on risk perception and intention to communicate. Health Communication, 36(7), 909-919.
Liu, Y., Duong, H.T., & Nguyen, T. H. (2021). Media exposure and intentions to wear face masks in the early stages of the COVID-19 outbreak: The mediating role of negative emotions and risk perception. Atlantic Journal of Communication. Doi: 10.1080/15456870.2021.1951733
Duong, H.T. & Liu, J. (2021). When others’ reactions to media messages are visible: The influence of online comments on presumed media influence. Southern Communication Journal, 86(3), 215-230.
Duong, H.T., Monahan, J., Kollar, L.M.M., & Klevens, J. (2021). Identifying knowledge, self-efficacy, and response efficacy of nonphysical discipline strategies among low-income Black, Hispanic, and White parents. Health Education Research, 36(2), 192-205.
Duong, H.T. (2021) Childhood experiences and attitudes toward corporal punishment: Examining the mediating role of alternative discipline strategies among low-income Black, Latino, and White parents. Journal of Interpersonal Violence. Doi: 10.1177/08862605211035879
Duong, H.T., Nguyen, H. T., McFarlane, S. J., & Nguyen, L. (2021). Risk perception and COVID-19 preventive behavior: Application of the Integrative Model of Behavioral Prediction. The Social Science Journal. DOI: 10.1080/03623319.2021.1874176
Duong, H.T., Loud, E.M., Thrasher, J. F., Henderson, K., Ashley, D.L. & Popova, L. (2021). "It brings light to what you really put into your body": A focus group study of reactions to messages about nicotine reduction in cigarettes. Tobacco Control. Doi: 10.1136/tobaccocontrol-2020-056312
Duong, H. T., Nguyen, L., Vu, H. T., & Trinh, T. A. (2020). Association between online social influence and corporal punishment: An experimental study. Child and Adolescent Social Work Journal, 37(2), 163-177.
Duong, H. T., Nguyen, L., Vu, H. T. (2020). With whom do consumers interact? Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception. Journal of Social Marketing, 10(1), 17-32.