Hue Duong
Assistant Professor Communication- Education
University of Georgia (Ph.D.)
- Specializations
Health Communication
Social Marketing
Social Influence
Message Effects
- Biography
Dr. Duong’s research focuses on health communication, media effect, message effect, persuasion and social influence, social marketing, injury and violence prevention, tobacco control, and development communication. His research has been published in a variety of journals, such as Human Communication Research, Health Communication, Journal of Health Communication, Journal of Social Marketing, Health Education & Behavior, Health Education Research, International Journal of Communication, Journal of Interpersonal Violence, Psychology of Violence, Tobacco Control, and International Journal of Strategic Communication. Dr. Duong is currently working with graduate students on several research projects.
Regarding teaching, Dr. Duong aims to teach, advise, and mentor students toward student success. His classes are designed to facilitate learning through conversation and participation where possible. He has taught several courses at GSU, including International Health Communication, eHealth, Quantitative Research Methods, and Persuasion. He is passionate about discussing and conducting research with students and colleagues. Dr. Duong is currently accepting graduate student advisees.
Prior to joining academia, Dr. Duong worked with international NGOs and the United Nations Children’s Fund (UNICEF) to support children and people living in war-torn communities in Southeast Asia. He is a former Fulbright scholar.
- Publications
- Duong, H.T. (2024). Eudaimonic media for social good: The influence of meaningful media experiences on connectedness and health persuasion. Human Communication Research. https://doi.org/10.1093/hcr/hqae018
- Duong, H.T., Sirohi, A., Popova, L., Baggett, K. M. (2024). Communicating non-violence messages: Effects of racial cues and message format on Black parents’ message credibility perceptions and behavioral change. Psychology of Violence. https://psycnet.apa.org/record/2025-08380-001
- Yachin, M. & Duong, H.T. (2024). Meaningful media experiences and vaccination message communication: An experimental study with vaccine-hesitant individuals. Journal of Health Communication, 29(4), 274-283. https://doi.org/10.1080/10810730.2024.2339229
- Duong, H. T. & Sirohi, A. (2024). Where do perceived norms supporting child corporal punishment come from? A study of low-income parents. Health Communication, 39(5), 915-926. https://doi.org/10.1080/10410236.2023.2193754
- Duong, H. T., Sirohi, A., & Baggett, K. (2024). Predicting Black parents’ attitudes toward using corporal punishment to discipline children: A moderated-mediation model of frequency and valence of childhood experiences. Journal of Interpersonal Violence, 39(9-10), 2103-2126. https://doi.org/10.1177/0886260523121459
- Duong, H. T., Yachin, M., & Massey, Z. B. (2024) Feeling inspired and nostalgic: Association between media context-induced positive emotions and behavioral change among COVID-19 vaccine hesitant consumers. Journal of Social Marketing, 14(1), 114-133. https://doi.org/10.1108/JSOCM-06-2023-0154
- Duong, H. T., Yixin, S., Nguyen, L. & Nguyen, K., Popova, L. (2023). Before Omicron’s arrival: Effects of negative emotions and comparative optimism on COVID-19 protection and detection behaviors. Health Communication. https://doi.org/10.1080/10410236.2023.2218141
- Duong, H.T., Nguyen, L., McFarlane, S. J., & Nguyen, H.T, & Nguyen, K.T. (2023). Preventing the COVID-19 outbreak in Vietnam: Social media campaign exposure and the role of interpersonal communication. Health Communication, 38(2), 394-401. https://www.tandfonline.com/doi/abs/10.1080/10410236.2021.1953729
- Duong, H.T. (2023). Applying the integrative model to predict corporal punishment among low-income parents. Health Education & Behavior, 50(2), 250-259. https://journals.sagepub.com/doi/abs/10.1177/10901981211052881
- Duong, H.T. (2022). Campaign message exposure, audience segmentation, and COVID-19 protective behaviors in the early stages of the COVID-19 pandemic. Journal of Communication in Healthcare, 15(2), 121-130. https://www.tandfonline.com/doi/abs/10.1080/17538068.2021.2021747
- Duong, H.T., Nguyen, T. T., & Trieu, L. T. (2022). When vaccine uncertainty prevails: Association between online social influence and COVID-19 vaccine intentions. International Journal of Communication, 16, 2345-2369. https://ijoc.org/index.php/ijoc/article/view/18673
- Duong, H.T., Monahan, J., Kollar, L.M.M., & Klevens, J. (2022). Examining sources of social norms supporting corporal punishment among low-income Black, Hispanic, and White parents. Health Communication, 37(11), 1413-1422. https://www.tandfonline.com/doi/abs/10.1080/10410236.2021.1895418
- Duong, H.T. (2022). Childhood experiences and attitudes toward corporal punishment: The mediating role of perceived efficacy of alternative discipline strategies among low-income Black, Latino, and White parents. Journal of Interpersonal Violence, 37(19-20), 8266-8290. https://journals.sagepub.com/doi/abs/10.1177/08862605211035879?journalCode=jiva
- Liu, Y., Duong, H.T., & Nguyen, H. (2022). Media exposure and intentions to wear face masks in the early stages of the COVID-19 outbreak: The mediating role of negative emotions and risk perception. Atlantic Journal of Communication, 30(5), 467-480. https://www.tandfonline.com/doi/abs/10.1080/15456870.2021.1951733
- Duong, H.T., Loud, E.E., Thrasher, J.F., Henderson, K. Ashley, D., & Popova, L. (2022). “It brings light to what you really put into your body”: A focus group study of reactions to messages about nicotine reduction in cigarettes. Tobacco Control, 25(5), 649-654. https://tobaccocontrol.bmj.com/content/31/5/649.abstract
- Duong, H. T., Vu, H.T., & Nguyen, L. (2021). Influenced by anonymous others: Effects of online comments on risk perception and intention to communicate. Health Communication, 36(7), 909-919. https://www.tandfonline.com/doi/abs/10.1080/10410236.2020.1723050
- Duong, H.T. & Liu, J. (2021). When others’ reactions to media messages are visible: The influence of news user comments on presumed media influence. Southern Communication Journal, 86(3), 215-230.https://www.tandfonline.com/doi/abs/10.1080/1041794X.2021.1900354
- Duong, H.T., Massey, Z. B., Churchill, V., & Popova, L. (2021). Are smokers scared by COVID-19 risk? How fear and comparative optimism influence smokers’ intentions to quit smoking. PloS One, 16(12), 1-17. https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0260478
- Duong, H.T., Monahan, J., Kollar, L.M.M., & Klevens, J. (2021). Identifying knowledge, self-efficacy, and response efficacy of nonphysical discipline strategies among low-income Black, Hispanic, and White parents. Health Education Research, 36(2), 192-205. https://academic.oup.com/her/article-abstract/36/2/192/6099118
- Duong, H.T., Nguyen, L., Vu, H.T., & Trinh, T.A. (2020). Association between online social influence and corporal punishment: An experimental study. Child and Adolescent Social Work Journal, 37(2), 163-177. https://link.springer.com/article/10.1007/s10560-019-00632-9
- Duong, H. T., Nguyen, L., Vu, H.T. (2020). With whom do consumers interact? Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception. Journal of Social Marketing, 10(1), 17-32. https://www.emerald.com/insight/content/doi/10.1108/JSOCM-02-2019-0023/full/html
- Duong, H.T., Vu, H.T., & Nguyen, N. (2019) Activists’ strategic communication in an authoritarian setting: Integrating social movement framing into issues management. International Journal of Strategic Communication, 13(2), 133-151. https://www.tandfonline.com/doi/abs/10.1080/1553118X.2019.1590366
- Duong, H.T. & Liu, J. (2019). Vaping in the news: The influence of news exposure on perceived e-cigarette use norms. American Journal of Health Education, 50(1), 25-39. https://www.tandfonline.com/doi/abs/10.1080/19325037.2018.1548315
- Duong, H.T. & Parker, L. (2018). Going with the flow: Young motorcyclists’ misperceived norms and motorcycle speeding behaviour. Journal of Social Marketing, 8(3), 314 - 332. https://www.emerald.com/insight/content/doi/10.1108/JSOCM-10-2017-0064/full/html
- Vu, H.T., Lee, T.T., Duong, H.T., & Barnett, B. (2018) Gendering leadership in Vietnamese media: A role congruity study on news content and journalists’ perception of female and male leaders. Journalism & Mass Communication Quarterly, 95(3), 565-587. https://journals.sagepub.com/doi/abs/10.1177/1077699017714224